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Personal Shopping

You brief us. We source it.

Tell us what you need. We find it, inspect it, and deliver it. No browsing through 400 pages of results. No international returns if the fit is wrong.

Service types

WhatsApp Consultation

Free

Send us a brief via WhatsApp and receive a curated shortlist within 4 hours. Ideal for gift buying, capsule wardrobe builds, and occasion dressing.

Virtual Styling

EGP 350 / session

A 45-minute video session with a dedicated stylist. We review your wardrobe, discuss your needs, and produce a tailored edit. Follow-up notes and a curated cart included.

In-Person Appointment

EGP 750 / session

Private appointments in our Cairo showroom. Bring pieces you own, discuss your style direction, and view selections in person before committing.

How it works

Four steps from brief to delivery

  1. 01

    Connect

    Reach out via WhatsApp, the booking form, or by calling us. Tell us your preferred service level and a brief summary of what you are looking for.

  2. 02

    Brief

    We send a short style brief form — ten questions covering your size, occasion, colour preferences, budget, and any brands you love or avoid.

  3. 03

    Curate

    Your stylist builds a selection of 8–15 options within 24 hours. You approve, reject, or request alternatives. We iterate until the edit is right.

  4. 04

    Deliver

    Approved items are inspected, packaged, and shipped with full insurance. Your stylist follows up after delivery to confirm everything meets expectations.

Meet the team

Your personal stylist

Dina Rafaat

Head of Concierge

Luxury, formal, and occasion wear

Ten years in personal shopping across Cairo, Dubai, and London. Dina specializes in occasion and formal wear, and has dressed clients for weddings, film productions, and corporate events.

Hana Ibrahim

Senior Stylist

Streetwear, casual, and off-duty

Formerly with a major Cairo fashion magazine, Hana brings an editorial eye to everyday dressing. She is Best Brands' lead buyer for streetwear and casual categories.

Youssef El-Din

Men's Wardrobe Specialist

Men's tailoring and casualwear

Trained tailor with a background in menswear retail. Youssef helps male clients build coherent wardrobes — from suit separates to weekend essentials.

Past edits

Concierge selections

Private client — Cairo

The Capsule Wardrobe

A 12-piece capsule covering five weeks of professional engagements. Budget: EGP 18,000. Brands: Massimo Dutti, COS, Arket. Delivered in 5 days.

Private client — Alexandria

The Wedding Guest Edit

Three distinct looks for a destination wedding weekend. Included styling notes, accessories brief, and fit consultation. Delivered in 3 days.

Private client — Giza

The Seasonal Refresh

Full wardrobe review and new-season additions across womenswear. 22 pieces sourced, 17 approved. Delivered in 8 days.

Book a session

Reserve your appointment

Session fees are waived for Elite members. Premium members receive a 50% discount on all session types.

Questions

Questions